The Best Way to Design a Logo and Its Impacts for a Branding

By Yumnatype on 29th March 2022

The Best Way to Design a Logo and Its Impacts for a Branding – There are many things to prepare when building a new brand. One of the most important things is the logo because it is absolutely your brand’s character. An excellent logo should represent your products or companies and be easily memorizable.  

 

logo and branding

 

Types of logo:

  1. Logotype: This is a logo which displays only the name of the company. It is a good way to let people recognize your brand easily. The companies using the logotype are Google and Visa. 
  2. Symbol and Graphic Mark: A graphic mark (symbol) is a central branding element to create a unique character of your business. The companies using this logo type are Twitter and Apple.
  3. Abstract Logo: An abstract logo shows only one or some geometric line(s), such as diamond, triangle, square, lines and other types of shape. The big companies using the abstract logo are Adidas and Pepsi. An abstract picture represents many creative ideas and positive thoughts. 
  4. Abstract Logo: An abstract logo shows only one or some geometric line(s), such as diamond, triangle, square, lines and other types of shape. The big companies using the abstract logo are Adidas and Pepsi. An abstract picture represents many creative ideas and positive thoughts. 
  5. Abbreviation: It contains only the first letters of each phrase and is easy to understand either visually or phonetically. The companies using the abbreviation are HBO and IBM.   
  6. Mascot: A mascot is the right choice for companies targeting their products to families and children, as in the KFC logo.  
  7. Combination Mark: A combination mark is a combination among letters and pictures, which is the most popular logo type among the rests. Icons and texts are mixed in different ways either side to side or overlapping. The companies with this logotype are Burger King and Lacoste. 
  8. Emblem: It shows words, symbols, or signs inside a geometric line. Emblem is often used by schools, universities, social organizations and state institutes. The company using the Emblem is Starbucks.

 

The best way to design a logo

Now that you know the types of logo, you can decide which logo style you would prefer for your brand. The next step is how to make your logo eye-catchy

Nevertheless, designing a logo is not as easy as it seems. You need some tips to make your logo represent your brand values. We’ve summed you the best way to designing a logo:

  • Apply the technique of the visual double entendre

Visual Double entendre is a term used to describe one picture with two different meanings. You may apply this tip when designing a company logo. This technique gives the impression of being intelligent and artistic to a logo. 

  • Match the hues

Each color has its own meaning to be effectively used to deliver ideas of your brand. Choose the awesome and appropriate hues for your brand’s philosophy.  

  • Use the customized fonts

If you want to add letters to your logo, make sure to use the customized fonts. By using the customized fonts, you can have uniquely different typography from other brands. In addition, you are free to choose any font types that suit your taste, such as handwriting, elegant, display, etc. Your brand design will look more authentic with such customized fonts. 

  • Simple design outlines

Simple design outlines show high class impressions that add certain characters to your logos making them seemingly unique with deep philosophies. 

  • Create an easily recognizable logo

A successful logo is the one which is unique and recognizable. Designing a unique logo is by using either common pictures or symbols  mixed with eye-catchy colors.

  • Create a certain message in each element

A logo represents the brand’s philosophy behind it of which meaning can be in the forms of either stated or implied. 

 

Websites you can use to design a logo

After knowing how to create a logo, you’d asked “where can I design my own logo?”. You need to use the right tool to do it.

  • Canva

Canva is a designing platform created to help non designers meet their need of visual contents. Designing a free logo on Canva is not a hard thing to do. If you do not have any idea at all to create a logo, you can just use the templates provided by Canva. 

  • Zyro

This platform provides you everything you need to design an outstanding logo, for example the font options, icons, colors, formattings and layouts. 

  • GraphicSprings

GraphicSprings is the right choice to design a versatile logo which is able to use on various media brandings.

  • Oberlo

Oberlo is a dropshipping add-on created exclusively for Shopify. Beside its main function, Oberlo provides a feature to design online shops logos for free.  

  • Hatchful

Besides Oberlo, Shopify provides a tool to create an online logo called Hatchful. Unlike Oberlo, hatchful offers some options to create a more complete online logo for free. This platform does suit you who want to explore your creativity. 

 

There you have it. A breakdown of logo and branding.

Recent Posts

picture of The Differences among Typography, Lettering and Calligraphy

The Differences among Typography, Lettering and Calligraphy

Read More
picture of What’s TTF and OTF?

What’s TTF and OTF?

Read More
picture of What is “Lorem Ipsum Dolor Sit Amet”?

What is “Lorem Ipsum Dolor Sit Amet”?

Read More